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Performance Marketing & Analytics
Data infrastructure that teams can actually trust.
Mercnex builds the measurement strategy and reporting systems for B2B and B2C teams. Led directly by Prakash, with strategy and implementation handled in one place.
Capabilities
Six capabilities.One performance practice.
01
Analytics infrastructure
GA4, GTM, Consent Mode v2, and server-side foundations rebuilt so teams can trust the underlying measurement layer.
- GA4
- GTM
- Consent Mode v2
- Server-side tagging
02
Attribution & measurement
Shared conversion definitions, attribution logic, offline events, and analytics strategy tied back to actual business decisions.
- Attribution modelling
- MarTech audit
- Offline conversion tracking
03
Dashboards & reporting
Reporting built around the questions teams need answered on Monday morning, not dashboards designed only to impress in a deck.
- Looker Studio
- BigQuery
- Power BI
- Tableau
04
MarTech consulting
Tooling, CRM, and analytics architecture rationalised so the stack is connected instead of overbuilt and under-used.
- CRM
- HubSpot
- Salesforce
- Stack rationalisation
05
Training & enablement
Practitioner-led workshops and team enablement built around the stack your organisation already runs.
- Marketing teams
- Analytics teams
- Agencies
- Corporates
06
Ongoing retainer
Embedded monthly support for implementation, QA, monitoring, advisory, and reporting maintenance without a full-time hire.
- Monthly
- Embedded
- Flexible scope
- Direct access
The Impact
Led by Prakash.Every engagement handled directly.
Mercnex is an analytics and measurement consultancy built on one principle: decisions are only as good as the data behind them. No account management layer, no handoff between strategy and implementation.
0+
analytics implementations
0 years
building stacks across B2B and B2C
0
Series A to Fortune 500 client range
$0
entry point for the Analytics Health Check
The Problem
Most analytics setups are brokenin ways teams don't see.
mercnex-playbook.txt
1What breaks231. GA4 events fire but conversions don't record42. GTM containers are touched by multiple teams53. Consent Mode v2 is implemented incorrectly64. GA4 and CRM tell different stories
Validated findings
Fixed-scope audit
Know exactly what's broken
before you rebuild.
Know exactly what's broken in your analytics, why it matters, and what to do next in one week.
Most Requested
Analytics Health Check
A complete audit of your GA4, GTM, Consent Mode v2, and reporting stack
$900fixed scope
Discovery call
Full GA4 review
GTM audit
Consent Mode v2 check
Written findings report
Findings walkthrough call
One website • 7-day turnaround • 2 calls included
Book the Health CheckMonthly Support
Analytics expertise on tap, without a full-time hire
Most companies need an analytics expert 10 to 25 hours a month, not 160. The retainer covers implementation, QA, monitoring, advisory, and reporting maintenance.
Client Results
"GA4 rebuild for a B2B SaaS team recovered conversion visibility the company had been missing for months, turning campaign reporting back into something the team could trust."
B
B2B SaaS engagement
Work, Case study
Key Result
38% of missing conversions recovered
Additional testimonials to be confirmed
Next Cohort Starting Soon
Secure your spot in the upcoming Performance Marketing Accelerator.
Book a free 20-minute callNo pitch, no proposal unless warranted.
We'll walk through your current setup, understand where decision-making breaks down, and outline next steps only if they're relevant. Bring your website, your stack, and the main analytics problem you need fixed.