For Students & Graduates
AI-Powered Performance Marketing & Marketing Intelligence Accelerator
Build the skills modern marketing teams actually hire for. Marketing is changing faster than most educational institutions can adapt. Analytics is becoming a core business skill.
8 Weeks100% RemoteLive Instructor-Led SessionsIndustry ProjectsCapstone ProjectPortfolio DevelopmentCareer MentorshipCertificate of CompletionLimited Cohort Size
The Problem
Why this programme exists
Industry Challenge
72%
of marketers report low confidence in their attribution accuracy and measurement systems.
Leadership Gap
52%
of marketing leaders can confidently demonstrate marketing's contribution to business outcomes.
The marketing profession has fundamentally changed. Five years ago, understanding social media, SEO, and advertising platforms was often enough. Today, organisations expect marketers to understand Performance Marketing, Marketing Analytics, Artificial Intelligence, Customer Acquisition, Attribution, Marketing Technology, Business Intelligence, Revenue Impact, and Decision-Making.
The professionals who thrive in the next decade will be those who can combine marketing execution with analytics, AI, and commercial thinking. This programme helps build those capabilities early.
Audience
Who this programme is for
Final-Year Students
Bridge the gap between academic theory and practical execution.
Recent Graduates
Gain the hard skills needed to bypass entry-level competition.
MBA Students
Combine strategic frameworks with modern data and AI capability.
Career Switchers
Pivot into marketing with a portfolio of modern technical skills.
No prior marketing experience required.
Outcomes
What you will become
Focus on capability, not just tools
Most courses focus on tools. By the end of the programme, participants will understand how modern organisations Acquire Customers, Measure Performance, Use Artificial Intelligence, Build Marketing Systems, Interpret Data, Create Reports, Support Growth Decisions, and Communicate Business Impact.
The objective is not to become a platform specialist. The objective is to become a valuable marketing professional.
What you will build
- 01Marketing Strategy Project
- 02Campaign Planning Framework
- 03Analytics Measurement Plan
- 04Executive Dashboard
- 05AI Marketing Workflow Library
- 06Capstone Business Case Study
- 07LinkedIn Portfolio Assets
- 08Industry-Ready Presentation
Instead of leaving with only a certificate, participants leave with practical work that demonstrates capability.
Curriculum
Programme Curriculum
Week 1
Modern Marketing Foundations
Understand how businesses acquire customers and drive growth. Covers Customer Journeys, Funnels, Growth Models, and KPIs.
Week 2
Performance Marketing
Learn how organisations acquire customers through paid channels like Google Ads, Meta, LinkedIn, and budget allocation.
Week 3
Marketing Analytics & Measurement
Learn how organisations measure marketing performance with GA4, Attribution, Conversions, and Funnel Analysis.
Week 4
AI For Modern Marketing
Learn how leading teams use AI. Covers Prompt Engineering, Workflow Design, Content Ideation, and Productivity Systems.
Week 5
Reporting & Dashboards
Learn how leadership teams consume marketing information. Covers KPI Selection, Dashboard Design, and Data Storytelling.
Week 6
Marketing Technology & CRM
Understand the systems behind modern marketing operations, including HubSpot, Lead Management, and Automation.
Week 7
Growth Strategy & Optimisation
Learn how growth teams identify opportunities via Experimentation, A/B Testing, and Conversion Optimisation.
Week 8
Capstone Project
Apply everything learned. Deliver a Marketing Strategy, Campaign Plan, Analytics Framework, Dashboard, and Executive Presentation.
Tools
Tech Stack & Platforms
Data & Analytics
- Google Analytics 4
- Looker Studio
- Power BI
- Google Tag Manager
Advertising Engines
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
Artificial Intelligence
- ChatGPT Advanced
- Claude
- Gemini
- Perplexity Pro
Operations & CRM
- HubSpot CRM
- Zapier
- Make.com
- Google Workspace