Analytics infrastructure work focuses on rebuilding the collection layer so conversions, attribution, and reporting stop drifting away from what actually happened.
30–40% conversions missed50+ implementations10 years
What breaks
The most common failure points.
- 01GA4 events fire but conversions don't record
- 02GTM containers built by multiple teams
- 03Consent mode not implemented correctly
- 04GA4 and CRM tell different stories
- 05Cross-domain and cross-device tracking is broken
Delivery
What Mercnex does.
Implementation scope
- GA4 audit & rebuild
- GTM container cleanup
- Data layer design & implementation
- Consent Mode v2 setup
- Platform migration
- Documentation & handover
- 01Discovery call
- 02Audit & findings report
- 03Implementation
- 04QA & validation
- 05Documentation & walkthrough
Tools
Stacks Mercnex works inside.
GA4 · GTM · BigQuery · Segment · Mixpanel · Heap · Shopify · WordPress · React/Next.js · HubSpot · Salesforce